If you want to sell something, sometimes you change the packaging, come up with a new brand name, and submit a very extensive advertising campaign of product claims.

If we want to sell sin ...we package it to look good, we call it by a different name, and we introduce countless claims in our campaign.

In short, if the definition of sin is changed ...then perhaps people will be active consumers.  And we feel we will all be better off. 

We feel everyone will prosper.

Believers who are not willing to buy it ...are often labeled intolerant.

How do believers really view sin?  That varies, but most of us look at what others think they are consuming, and wisely see it is the sin itself which does the consuming.

Believers are not intolerant of sinners ...believers realize they too are sinners.  The difference is, they perhaps understand sin better than those being consumed by it.